E! Online - Victoria Silvstedt "My Perfect Life"

Website

T1M's Contribution:

Creative
Localization
Strategy
Technology
User Experience
Challenge:

Former Playboy Playmate, Victoria Silvstedt has her own television show "The Perfect Life" on E! International. To promote this program worldwide, The1stMovement launched an interactive campaign to market Victoria’s popularity. To meet the needs of this international demand, the campaign needed to be cast in 5 languages and feature photographs, her blog and other chronicles of her journey.

Result:

We really wanted to show Victoria’s popularity around the world so we created an engaging, interactive map that showed her favorite cities along with personal messages and photos. The site was designed to be easily updatable and scalable, beginning in 5 languages in 15 countries worldwide.