Nike - 90 Days of Football
Website
T1M's Contribution:
CreativeLocalization
Technology
Challenge:
Think you're the next Ronaldihno? The1stMovement and AKQA collaborated to create 90 days of interactive coaching tips for football (soccer) players all around the world to prove their games and compete to become the next Ronaldihno. The campaign was launched in 9 languages for Nike Football.
Result:
To tackle the challenges of this project, The1stMovement collaborated with AKQA’s design and creative team to create a three-month digital campaign that would be scalable for multiple languages and countries..
In the first 3 months alone there were over 4 million unique visitors to the site. Our design and execution brought fresh games and interactive content daily to a worldwide audience. Our scalable, easy-to-update Flash content provided an easy way for the site to be localized for each locale.
Think you're the next Ronaldihno? The1stMovement and AKQA collaborated to create 90 days of interactive coaching tips for football (soccer) players all around the world to prove their games and compete to become the next Ronaldihno. The campaign was launched in 9 languages for Nike Football.
Result:
To tackle the challenges of this project, The1stMovement collaborated with AKQA’s design and creative team to create a three-month digital campaign that would be scalable for multiple languages and countries..
In the first 3 months alone there were over 4 million unique visitors to the site. Our design and execution brought fresh games and interactive content daily to a worldwide audience. Our scalable, easy-to-update Flash content provided an easy way for the site to be localized for each locale.
info@the1stmovement.com