Adobe - Acrobat 8 Family
Website
T1M's Contribution:
CreativeLocalization
Strategy
Technology
User Experience
Awards:
FWA AwardHorizon Interactive Award
Davey Award
Communicator Award
W3 Award
Challenge:
When Adobe needed something special to launch its Adobe Acrobat Family 8 product they turned to The1stMovement for innovative thinking. It was their biggest launch event ever and the challenge was to launch the promotional site in 9 languages across 15 countries all on the same time, at the same day.
Result:
Sometimes it all boils down to a single moment – a solitary chance for excellence. The1stMovement realized it would need to rollout the most effective campaign on the exact day of the Adobe Acrobat 8 launch. As we counted down the days, we developed a site in 9 languages across 15 countries using a proprietary localization engine built in Adobe Flash which became a core component of Adobe’s internal framework. The entire digital campaign was rolled out online, sent to Adobe clients via DVD and CD and was deployed as a kiosk experience in tradeshows.
When Adobe needed something special to launch its Adobe Acrobat Family 8 product they turned to The1stMovement for innovative thinking. It was their biggest launch event ever and the challenge was to launch the promotional site in 9 languages across 15 countries all on the same time, at the same day.
Result:
Sometimes it all boils down to a single moment – a solitary chance for excellence. The1stMovement realized it would need to rollout the most effective campaign on the exact day of the Adobe Acrobat 8 launch. As we counted down the days, we developed a site in 9 languages across 15 countries using a proprietary localization engine built in Adobe Flash which became a core component of Adobe’s internal framework. The entire digital campaign was rolled out online, sent to Adobe clients via DVD and CD and was deployed as a kiosk experience in tradeshows.
info@the1stmovement.com