Microsoft Xbox 360 - PGR 4
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T1M's Contribution:
AnalyticsCreative
Technology
Challenge:
When Xbox 360 launched Project Gotham Racing® 4 they knew they had to take the franchise to the next level. Right from the starting line, Project Gotham Racing® 4 creates an emotionally-charged racing experience where you become attached to your careers, profiles and vehicle. To promote the launch of this game series, AKQA partnered with us to create a series of banners that would carry the same emotion from the game to the Rich Media advertising campaigns.
Result:
Nine (9) Rich Media banners were created and all of them convey the message of "The Pavement is Your Canvas". The result was a series of interactive, engaging banners that would allow users to take full control of the banner canvas and draw out the winning route of the race car. The campaign was launched nationally on popular gaming sites including IGN.com, Gamers.com and others, playing a significant role that contributed to the overall success of the game sales.
When Xbox 360 launched Project Gotham Racing® 4 they knew they had to take the franchise to the next level. Right from the starting line, Project Gotham Racing® 4 creates an emotionally-charged racing experience where you become attached to your careers, profiles and vehicle. To promote the launch of this game series, AKQA partnered with us to create a series of banners that would carry the same emotion from the game to the Rich Media advertising campaigns.
Result:
Nine (9) Rich Media banners were created and all of them convey the message of "The Pavement is Your Canvas". The result was a series of interactive, engaging banners that would allow users to take full control of the banner canvas and draw out the winning route of the race car. The campaign was launched nationally on popular gaming sites including IGN.com, Gamers.com and others, playing a significant role that contributed to the overall success of the game sales.
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